You can also call this heading «Our philosophy» or «Our vision». This is the place to talk about what drives you and your company and what is unique about your process. What you write here should be something different and interesting about your business that differentiates you from others in the same industry.
Every business has a beginning, and this is where you talk about yours. People want to know what opportunity you saw or how your passion led you to create something new. Talk about your roots: people want to know that you have some.
Write something about the people who run your business or your philosophy behind customer service. Why? Because people want to know who they are doing business with. It is a human thing.
This should be the call to action number one of a possible client, for example, request a quote or read carefully its product catalog.